A 100-day accelerator and apprenticeship for successful coaches who are ready to master the art and craft of deep coaching.

Get more clients. Master high ticket sales.

5x revenue. Scale your business.

With zero marketing.

Get more clients.

Master high ticket sales.

5x revenue.

Scale your business.

With zero marketing.

 

DANIEL HAS BEEN FEATURED IN:

Do you want to build a coaching practice with high-performing clients paying premium fees?

 

Let’s set the record straight. You are a leader. An expert. A damn good coach. But I imagine you want to be even better. You want to be a master at what you do.

I created Master/Coach to raise the bar for high-achieving coaches like you — professionals who have demonstrated excellence in one or more areas of your business and who are ready to take it to the next level — so that you can experience powerful results alongside like-minded peers.

Over the past five years I’ve coached hundreds of high performers, entrepreneurs, and executives create the impossible in their lives. Mastering their health, mindsets and lifestyles, my clients align with their true purpose and power—which results in more money, more impact, and more freedom. With my company, EvolutionEat, my team and I have served thousands of individuals get in the best shape of their lives using the same core principles.

I know you can achieve the “impossible”—because I help high-performers do “impossible” things every day.

Here are just a few examples:

  • Terry Kerr leveraged his already successful business and got his life back. His investment property firm more than 2x revenue, he grew their team by 5, and he cut his workload in half—in less than a year. (He also lost 30 pounds, overcame late night binging, meditates 2x/day, exercises 5x/week, and reads 1 book per week, which he hasn’t done since college.)  
  • Brynne Dippell is on pace to hit half a million dollars this year. Using my strategies, she expanded her 1-on-1 practice to a group coaching model, 3x her 1-on-1 fees, cut her client load from 38 to 16 per week, began writing her book, and has weekends free for the first time in her entire career.
  • Danielle Leslie hit $1 million soon after we began implementing my strategies and mindset shifts.  
  • Liz Nowlin upgraded every aspect of her life. She more than 2x her 6-figure salary, got promoted to VP, opened her own private consulting firm, lost 90 pounds, meditates every day, kickboxes 4x/week, and met the man of her dreams within 18 months.
  • Molly Lehr successfully opened her own business without any business background. She went from being a grade school teacher making $30,000 a year to quitting her job and opening her own music studio that now employs 4 full-time teachers and brings in multiple 6-figures a year.

Along the way, I have learned and trained with world-class coaches, from LA to San Diego, to New York to London. My peers are the world’s very best and most successful coaches and entrepreneurs. And I have invested well over $200,000 in my coaching development.

I’ve also founded, partnered with, and sold a number of other businesses that, combined, have generated multiple 7-figures. I have a wealth of experience that I’d love to share with you.

When coaches began to approach me to ask if I could teach them what I do, I knew I didn’t want to offer just “another coach training program.”

I prefer to teach from the context of full immersion. Really getting my hands dirty.

So instead, I’ve created a personalized apprenticeship and accelerator for a group of powerful coaches who are ready to master the art of deep coaching and the craft of creating a highly successful coaching business.    

That’s where you come in. If you are reading this, you’ve been scouted by my team, considered and discussed by my mentors, and hand-selected by me – amongst a pool of 250 candidates.

I’m proud to get to know you, and I am thrilled to have created what I believe is the most powerful model on the planet for an already successful coach like you to take your life and business to a world-class level.

In turn, you’ll help me build the next phase of my career—that of teacher and mentor. Our generation needs a leader in our field of coaching. There are far too many posers and amateurs online. I aim to change the expectations of what coaching means, and I’ve selected you to be of the first class of powerful leaders to lend credibility and professionalism to our craft.

I created Master/Coach because I want you to become one of those rare coaches who can create a multiple 6-figure business on craft and skill alone—with no traditional marketing, no funnels, no social media, no email list.

While those are all powerful tools to leverage your business if used effectively—too many coaches often get distracted by what they don’t know and overlook their single greatest resource: their talent.

Transformative coaches know that if you are willing to go deep with your clients – really deep – they will watch their lives absolutely transform. I will teach you what that means, and a whole lot more.

Because the end of the day, when you can trust yourself to be all you need to create a life of freedom, wealth and infinite opportunities—you’ll be limitless.

So, let’s make a dent in the fucking universe, shall we?

Much love,

Daniel

PS – We’re not quite ready to launch the program yet, and we need your help!  

We are setting aside the entire next week to conduct short 15 minute interviews to understand how we can best help coaches like you so that we can make the most badass program ever.

And in exchange for your time we would like to help you get unstuck with whatever is holding you back in your business right now.

Good News And Bad News

The good news is, this is NOT a sales call.

I have a few questions for you to answer and you have the opportunity to ask me some.

In the end, there won’t be any hard sells, hidden closes, or sales pitches.

The bad news is, this is NOT a sales call.

It’s research. Information and knowledge from you in exchange for my time and expertise.

Which means if we get crystal clear on what’s holding you back and you want our help, there’s no program for you to join.

(YET. We’ll let you know when it’s ready, of course!)

 

HERE’S WHAT WE’VE GOT

Master/Coach is a powerful 100-day accelerator and apprenticeship that will change the way you define what is possible with your coaching, your business and your income. The program will be highly specialized and custom-tailored for you, alongside a group of talented and successful coaches. Many of you will become friends for life.  

You will make back your original investment within the first 2 weeks, IF you play full out.

Throughout the entire program we will play the 100 Day Money Game—where you will make more money, generate more clients, and create more high-ticket offers than you’ve ever made before. This will push you beyond what’s comfortable into a whole new zone of success.

Master/Coach includes specialized practice and training, deep coaching, customized mentorship, round-table discussions with a group of incredible peers, weekly lessons, and feedback on individualized projects and assignments via Zoom calls every week.

You gain access to this level of support from Daniel and his team, plus a private Slack community to connect with other purpose-driven coaches at your level.

During these three months you’ll learn from resources you can’t find anywhere else and world-class training in Daniel’s proven approach that’s generated over 7-figures in wealth. This will help you conquer your fears, quiet any lingering doubts, and open doors to high-level achievement. You’ll build your natural confidence so you can take action toward your dreams.

Live coaching calls over Zoom will take place once per week to help you address specific needs in your business, your coaching practice and your approach.

These are highly-intimate, group calls where we dive into your business and help you (1) develop your coaching skills, so that (2) you can deliver life-altering value to your clients, and therefore (3) feel empowered to charge what you’re really worth—anywhere from 3-10x what you’re currently charging.

Projects: During our time working together, you’ll get crystal clear on the single biggest action you must take on your business and together we’ll create a project around that goal. At least twice within the program you’ll have your peers’ complete attention as we workshop your project. (Imagine the impact of having 25 pros give you their honest feedback with love and support).

Practice: Each week on our calls, you’ll have opportunities to practice the art of deep coaching, high ticket selling, and go really deep on what’s currently holding you back. There will be opportunity for hot seats, one-on-one coaching, and group discussion—led by Daniel.  

Accountability: Within Slack, you will have rotating partners to ensure accountability and personalized attention from Daniel and his two long-time apprentices who have been training with him for over a year.

Participation on Zoom and within Slack is 100% non-negotiable. If you are not willing to show up for your peers, then you are not a good fit. Powerful coaches come from service and leaders make a contribution.

We are taking extra care in our recruitment and interview process to ensure that not only world class coaches but exceptional humans are joining our private community.

“Daniel is the real deal. A mentor. A leader. A teacher. Daniel has taught me what it means to lead through service. He taught me what owning up to my greatness meant. He taught me all the fundamentals of coaching and how to build my own business. I entered into coaching without a clue what it meant to be a coach. After working with Daniel, I now have the toolset, the skillset, the mindset, the energy, and the confidence to pave my future. I’m actively in 5-10 enrollment conversations in any given time. Game-changer. Life-changer. Daniel taught me what it means to be a Pro. – Matt Hearnden

What’s the Process?

PART 1: Master the Art of Deep Coaching

  • Being vs Doing
  • “Normal Life” vs Possibility
  • Survival Mechanism
  • Winning Strategy
  • Coaching vs Consulting vs Instructing vs Therapy
  • Structure of a Coaching Call
  • Structure of Client’s Journey

 

PART 2: Own Your Authority

  • Mission. Values. Future.
  • What’s your SuperPower?
  • Your Hero’s Journey (“Authentic Marketing”)
  • Laser-Focusing Your Audience
  • Your Signature Method

 

PART 3: Creating Clients by Referral Only

  • 100 Day Money Game
  • How to Create Endless Leads
  • How to Make a Powerful Invitation
  • Structure of a Discovery Call
  • Creating Raving Fans (The Art of the Embedded Referral)
  • Where to Find Your Perfect Clients

 

PART 4: High Ticket Sales

  • “Enrollment” vs Sales
  • Sales Call Formula
  • Exact Scripts (NLP based)
  • Overcoming Objections: Money, Time, Commitment, etc.
  • Creating Your Perfect Offer
  • How to 5x Your Rates

 

PART 5: Systems and Leverage

  • Business Fundamentals: What No One Teaches You

  • Your Signature Method: Leveraged
  • 1-on-1 to Group: Rapid Transition Plan
  • Authority Marketing
  • “ROI” — Relevancy, Omnipresence, Intimacy

Learn More About Me

What’s up, Daniel here. I’d love to share more about me and my career, in case you haven’t come by my work.

I keep a fairly low profile, and am living proof that you can create a multiple 6 figure coaching business with skill and craft alone.

Until 2017, I had no business card. I didn’t use internet marketing. I had no email list. And I wasn’t on social media.

It’s not that I think those things are bad—quite the opposite. But I know your real superpower lies in your talent. Coaching is about having powerful conversations. When you are a Master Coach, your words are worth hundreds of thousands of dollars.

When you master your craft, you set yourself free forever.

I built my business by helping my clients create transformation after transformation. This proved highly valuable. My highest paying clients are still by referral and invitation only; and now, with my company EvolutionEat and my private peak performance masterminds for entrepreneurs, we have the systems and delivery to support our clients at scale.

I see too many coaches try to put the cart before the horse and develop programs before they ever have the right to call themselves a coach. There are so many posers and “influencers” online.

Developing sophisticated marketing strategies, spending on Facebook ads, building your email list, and practicing intimacy and vulnerability on social media are all highly valuable tools—but they are not necessary conditions to be successful.

Being a great coach is.

In my years as a coach, I’ve committed myself to one basic principle that’s gotten me farther than I ever imagined, and in less time. That principle is—do the work.

I now feel like I have something to say, and a mark to make on an industry desperately in need of leadership.          

Will you join me?

At my core, I am a problem solver and a creative. I love building businesses.

Over the past three years, beyond EvolutionEat, I’ve quietly built and founded a number of other businesses that, combined, have generated multiple 7-figures.

Here’s me with Rich Litvin and our high-end mastermind, 4PC, comprised of the top 4% coaches in the world.

Here’s me with Scott Oldford, the best internet business marketer alive and my business mentor. I’m part of his 100k Project Nuclear mastermind for 7-figure entrepreneurs. Zero apologies for ridiculous faces.

Here’s me with my good friend Gerard Adams, the founder of Elite Daily and creator of Leaders Create Leaders, and Daniel DiPiazza at a private Brotherhood we’re a part of. Apparently we hang out shirtless.

Here’s me again with my business partner and soul brother, Daniel DiPiazza, the founder and face of Rich20Something.

Beyond Coaching—Major Career Wins

  • For three years, I was head of marketing at Rich20Something and together Daniel DiPiazza and I launched a best-selling book.

  • DiPiazza and I recently built and sold a digital media company called The Vanguard to LA WEEKLY, the famed alternative newspaper in Los Angeles.

  • DiPiazza and I are also partners at a high-end marketing agency that helps influencers create systems and businesses around their personal brands, called The Wilde Group.

I say this all because I know what it’s like to live a high performance and extremely in-demand lifestyle and still live and speak my truth, create massive impact in the world, work with amazing people on a daily basis, and generate serious money, without all the bells and whistles.

I see what’s possible for you, and see something in you. I know you can have it all.

To become highly successful as a coach, you need to master three disciplines:

  1. You need to become extremely adept at Deep Coaching (a willingness to vulnerably lead your clients in the most powerful way possible);
  2. You need to master the business of Creating Clients (in fact, to be highly successful, you need to LOVE creating clients as much as you love coaching clients);
  3. You need to be willing to work your own process – and do the Deep Inner Work necessary, so you can see your own blind spots.

A journey into becoming a highly successful coach requires a significant investment – time, money, energy and more. And as my apprentice you will learn to master all three of these disciplines as we work together, week after week, over the next 100 days.

The Full Package.  

Here’s some other awesome stuff you get as my apprentice:

  • Self-Coaching: You will write a written report to me each week by Sunday at noon. We will use the report to focus us on your vision, deepest desires, impossible goals and competing commitments. Have this report be as important as a report to your Board of Directors.

  • Special Access to my Events: You will have access—as my special guest—to select intensives and events I run during the course of the apprenticeship. Daniel DiPiazza and I run multiple events and dinners per quarter, and as my apprentice you’ll be invited when appropriate.

  • Access to my Network: You can’t go far without developing a powerful network along the way. This is something I’ve only discovered within the past two years and already my network includes the likes of Tom Bilyeu, Gerard Adams, Mark Scisson, Lori Griener, John Romaniello, Steve Sims, Rich Litvin, Scott Oldford, Jay Samit, Ryan Holiday, Todd Herman, Daniel DiPiazza, Amanda Bucci, Tucker Max, Preston Smiles, Sam Skelly, James Swanwick, Natalie Ellis and so many more people I call my friends. I’ll tastefully connect you with whomever you want when the time is right.     

Tailor-Made.     

Although we’ll be working within the context of a mastermind, this is a tailor-made apprenticeship. Your personal invitation will have more specific details and an outline of your program.

The more successful you become, the higher you rise, the less people around you are willing to tell you what you really need to hear. Your family and friends love you – so they want you to stay ‘safe.’ The army of marketers you’ll meet will attempt to persuade you to believe that you can implement their content marketing strategies in a few weeks and make hundreds of thousands of dollars.

I am often the only person in my clients’ world who is not here to please them. I won’t sugar coat it. I won’t let your fears hold you back. I won’t believe your ‘stories.’ And I won’t buy into your bullshit. I’ll tell you how it is. I’ll say what no one else in your world is bold enough to say. And I’ll say it with a lot of love because I know what’s possible for you when you simply focus on your craft, and not all the shiny objects.

Being a Pro will make you a millionaire. It’s simple. To be a Pro, you have to be a master of your craft. If you’re not clear on your own power, cannot tap into your own pipeline for leads and referrals, and don’t trust that you can generate hundreds of thousands of dollars through skill alone—

Then no marketing strategy will save you. It won’t matter how much content you’re producing on a weekly basis. And it won’t matter if you’ve created a group coaching program or not.

Turning Pro is not only the quickest, and it’s not only the simplest, it’s also the most predictable way to completely transform your business. Not only will you 5x your revenue in the short term (without having to write a single ad) but you’ll set yourself up as a leader and expert in a field of amateurs and charlatans for years to come.

You’ll completely set yourself apart. From there, with fundamentals in place, you’ll have everything you need to be the Impact you know you are.

I am reaching out to you personally, because I know you’re a Pro and I know you’re ready.

Let’s get to work.

Daniel

 Here’s What Major Influencers and Coaches Are Saying About Daniel

 

“Part of being a great coach is knowing HOW to manage expectations. Sometimes that requires upfront conversation. Daniel knows how to meet his clients exactly where they’re at, and does so with extraordinary selflessness and duty. For someone who spends the majority of his life on his phone (me), I’m amazed by how much time and attention Daniel gives to his clients.” John Romaniello

NYT Bestselling Author of Man 2.0: Engineering the Alpha; One of the most highly regarded experts in the fitness industry

“DT is as legit as they come. This guy blows me away with his deep questioning. I can’t believe how successful he is through craft alone. In the day and age of followers and likes, DT focuses on the one and true north star: Skill.”

Gerard Adams

Founder of Elite Daily, Producer of Leaders Create Leaders

Daniel is world class. As a coach, and an entrepreneur. I haven’t seen anyone approach nutrition coaching like the way Daniel has – it’s different in a GOOD way. A way that doesn’t skip over the most important stuff it takes to conquer before we should ever start thinking about macros, and how much we should be eating to reach a certain fitness goal.” Amanda Bucci

Fitness Celebrity and Influencer, CEO of BucciFit

 

“Daniel has studied with the best to equip him with the skills and training to lead powerfully. And it’s worked. Daniel has created more success for himself and, more importantly, inside himself, by the age of 30 than most professionals do their entire life.”

Rich Litvin

CEO of The Litvin Group and Master Coach

“Daniel is a master at understanding and simplifying the overwhelming challenges that ambitious-but-busy people encounter. In him, you’ll find an expert coach, mentor, warrior and philosopher all wrapped in one. But beware: you may want to give him all the credit for your inevitable success, until you realize that he simply helped you activate your own inner strength. Hire him and trust the process.”
Daniel DiPiazza

Best-Selling Author of Rich20Something, Business Coach, Influencer

Daniel is truly a master coach who can help any entrepreneur, coach and badass become more valuable in the marketplace and create massive impact in the world.” Natalie Ellis

CEO of #BossBabe

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